Drake gave $10,000 to a female fan who won a lookalike competition.
The 'God's Plan' hitmaker got in touch with Casuals Cakery in his hometown of Toronto after learning they were staging a doppelganger contest in his honour and generously pledged to donate the "main prize" for the challenge.
The bakery shared a screenshot of DM from Drake, in which he wrote: "I'm adding 10 bands to the look alike contest.
"For the main prize (sic)"
The company responded: "Just give me a min to stop hyperventilating this moment. I can't believe this is ur account and u know about this omg i love you (sic)"
They captioned the post: "I can barely type and a whole shock went through my body. But yes this is true and real I hope the Drake doppelgängers ready LETSSSSSSSS GOOOOOOO
"You think ur gonna win $10 bands (sic)"
Makayla Chambers - aka Girl Drake - beat off the competition after she arrived in an oversized beige jumper and black trousers, with a fake goatee and her hair in pigtails, similar to the way the 'Hotline Bling' had presented earlier this year.
Footage shared to Instagram showed other contestants, including 'Ozempic Drake', 'Denim Drake', and 'Durag Drake'.
The 38-year-old musician himself reshared a number of videos on his own Instagram Story over the weekend, alongside a string of laughing emojis.
He wrote: "I love this city."
Lookalike competitions have seen a surge in popularity in recent months.
A Timothee Chalamet contest in New York City in October was broken up by police, but not before the 'Wonka' star himself joined the huge crowd that had gathered at Washington Square Park.
And last month, Glen Powell recorded a video in which he told assembled fans in Austin, Texas, that the winner would feature in his next movie.
He said in the video: “I want to pull off a heist, and we don’t need masks because we all have the same face. It’s the perfect crime! They can’t get all of us because we are one: a criminal Glenterprise.
“I am completely serious. This is a cash-value prize of $6 billion.”
Maxwell Braunstein was the eventual winner, taking home $5, a cowboy hat - and a seal of approval from the 'Anyone But You' star's own mom, Cyndy Powell, who was in attendance.